we are putting music back in your hands
Three months ago we had a phone call with RZA, legendary producer and founder of Wu-Tang Clan, to talk about licensing the iconic Wu-Tang logo. Halfway through the phone call RZA flipped the script on us. He asked us if it was possible to embed songs from their 20th anniversary album, “A Better Tomorrow,” onto a Boombot.
In stock form, a Boombot REX does not have built in flash memory or a file management system of any kind. Chris and I went to the drawing board. The time was tight and the task was tricky. We had to rethink our firmware and hardware to accommodate the new features. Chris spent two weeks in China with our engineers crafting prototypes. Meanwhile, Zumiez jumped on board the opportunity with a full roll out. The pressure was on to delivery for the Q4 holiday. I headed out to China right after Chris got back to ensure that production was moving. We managed to basically turn around a fresh product variation in 60 days. Many hours of sleep were lost to help make A Better Tomorrow happen.
This was our first time working directly with the RZA. I wanted to show him that we were a company that could execute. At the same time, he came along the ride to pitch the idea to Zumiez. RZA is a seasoned entrepreneur that knows the game and I get to learn a lot from his experience. He also has some stories he shares over dinner that just make me chuckle inside. There are some questions you can ask a hip-hop legend that just don’t pertain to the average person. RZA says that his regular morning sessions on the elliptical machine help to offset most of his vices. I started to picture him busting a sweat on an elliptical…
On Sunday we went to Swell sound studio to record some VOs. RZAs a natural on the mic. Just hearing RZA say “Boom-bot-ix” through the studio monitors sent a chill down my spine. He has an iconic voice and I definitely felt honored to have him dropping the truth on how he wanted to work with us on changing the music industry. This felt like it was going to be big.
Today, we are proud to announce the Boombot REX – 20th Anniversary Wu-Tang Edition. The eight tracks, collectively called “A Better Tomorrow” Special Play (SP), will be released on November 15th on a Boombot REX, which is prior to the general release date of the album. If you want to be one of the first people to hear the new Wu-Tang songs, the only way to do that is through a Boombot REX.
Today 1,000 units are available for pre-sale on Boombotix.com. On October 20th, Zumiez.com will release another batch of units online reservations, followed by an in store release on November 15th. In total only 3,000 units of this unit will be sold.
A better tomorrow album overviewed
The guiding principle behind RZA’s production of this album is to inspire the world to “A Better Tomorrow” through Wu-Tang’s music.
“A Better Tomorrow” has a multifaceted meaning depending on the individual. To some it means a day where basic needs of food, clothing and shelter are fulfilled. For others it translates into a place where they will be able to find love and happiness with the people around them.
With this project, we hope that in our own small way, we’re able to help RZA achieve his goals of improving the world that we all share.