Benny Gold Press Release

Boombotix Announces “Build-a-Bot” for the Boombot REX

DIY online customization tool offers complete personalization for the ultraportable Bluetooth speaker

(SAN FRANCISCO – Feb. 3, 2015) – Boombotix, a leader in portable music technology, announces today the “Build-A-Bot” customization tool for the Boombot REX. The Build-A-Bot also comes with limited edition artwork created by Benny Gold (MSRP $79.99).
The Boombot REX ultraportable Bluetooth speaker connects to iPods, computers, tablets and other smartphones with Bluetooth capability. The special polymer housing means Boombots are built to withstand more than just general wear and tear. Build-A-Bot allows users to create a unique Boombot REX by mix-and-matching the speaker’s grills, bezel, clip and body color. Additionally, Build-A-Bot users can upload pictures from smartphones or personal artwork, and print it on a Boombot REX’s grill.

“We’re the first speaker manufacturer to allow this level of customization through our website,” said Boombotix founder Lief Storer. “Having the ability to put my artwork on speakers adds another dimension to what Boombotix was always meant to be: a personalized, ultraportable music experience.”

Thanks to the efficient on-demand print technology, the turnaround time for a custom printed Boombot REX is only a week.

Boombotix partnered with Benny Gold to create three limited edition designs that users can select when customizing a speaker. The designs harness Benny Gold’s classic retro aesthetic. With the two brands both being located in San Francisco, Benny Gold made for an ideal partner in helping Boombotix launch Build-A-Bot.

“The Gold brand consistently partners with companies that represent quality products, and the Boombot REX exemplifies that value,” said Benjamin Weiner, creator of the Benny Gold brand. “The designs we created for this partnership include imagery that fans of our brand will be familiar with.”

The Boombot REX boasts the best sound for its size, among other attractive specifications for a rugged, ultraportable speaker:

• A rechargeable medical grade lithium-ion battery (1500mAH capacity)
• 8 hour runtime at top volume
• Improved hydro-sealing to handle light rain/snow (IPX4 rating)
• Easy to reach top mounted button configuration
• Embedded microphone to take calls on the go
• A refined acoustic design
• Power: 2 x 3W Full Range Drivers + Passive Bass Woofer
• Bluetooth 2.1 A2DP Wireless Connectivity

All Boombots come with a one-year, “no matter what” warranty. The ABS polymer housing makes every speaker ultraportable and ultra rugged. Boombotix offers many accessories, such as the bicycle handlebar bar mount and TuffSKIN protective cover, to give users even more creative and travel freedom.

About Boombotix
Boombotix was founded to make the best ultra-portable speaker experience. The company’s weatherproof speakers feature premium acoustics, wireless connectivity, rechargeable batteries, and ruggedized shells built to last. Boombotix’s speakers interface with smartphones, tablets, laptops and most mobile devices. These ultra-portable speakers are the new evolution of mobile audio: Boombots.

Media Contact:
Brittani Hensel
BLASTmedia for Boombotix
317.806.1900 ext. 142
brittani_hensel@blastmedia.com

Boombotix Teams Up with Benny Gold on Build A Bot

Back in November, we announced the launch of our Build-A-Bot customizer tool which allows users to create a unique Boombot REX by mix-and-matching the speaker’s grills, bezel, clip and body color. Additionally, Build-A-Bot users are able to upload pictures directly from their smartphones and print it on a Boombot REX’s grill.

Now, we are stoked to announce that we have teamed up with San Francisco based designer, Benny Gold, to bring an even more personal, ultraportable music experience. Benny has taken his brand from a simple sticker to now being one of the most celebrated street-wear companies of our generation. Having recent collaborations with JanSport, Zumiez and The Hundreds; we are excited to be partnered with The Gold Family.

You can now choose from three limited edition “Stay Gold” designs by visiting boombotix.com/build-a-bot

We are also running a really cool promotion to win a FREE “Stay Gold” branded Boombot. Along with the speaker, we are giving away 2 Hats, 2 beanies, 2 shirts and 2 pairs of socks. Enter your email here for a chance to win. – Good luck!

Build-a-Bot Customizer Launches

Macbook-Air-Customizer

For the past year we’ve been making custom speakers for our athletes, artists and a number of customers doing private labeling. Mass customization has become something that consumers have come to expect these days. Even Pizza Hut recently launched a new pizza builder as part of their rebrand efforts. Build-a-Bot is a new site we’ve developed to allow anyone to build their own custom speaker with several clicks from anywhere. Build-a-Bot works on desktop or any mobile device. You can snap a photo or upload your own artwork and have your own speaker delivered in hands in under a week.

The screenshot below shows the desktop version. You can click the bubble on each part of the speaker. It’s easy. It’s fast. It’s fun.

Instructional-Build-a-Boombot

This design uses some artwork from LA based graffiti artist, SketONE.

 

about the project

The Boombot REX was customizable by design, but without this technology, we had to manually set up each graphic file. What used to take us over an hour is now fully automated for 90% of the process. There is of course some manual product assembly we still do to build each unit, but we think the system we’ve invested in here will allow us to scale our custom product operation. We’re not the only ones doing custom speakers. Jawbone has had the Jambox customizer for some time now, but their site doesn’t have full color printing and promises a 1-2 week lead time. With our technology, we’ve managed to slim lead times down to less than 5 days with full color printing and much more customization. It’s a culmination of hardware design and intelligent back end logistics that makes this all possible.

We’ve developed some proprietary technology for printing and coating as well. We’ve tried a number of print methods before landing on one that uses an evaporative heat transfer process that produces a product with rich color, great detail, and outstanding durability. Anyhow, we’re pretty excited about the new site and we’re definitely curious to see what you guys come up with. Get your design on.

Boombotix Releases Brand New Wu-Tang Music

we are putting music back in your hands

Three months ago we had a phone call with RZA, legendary producer and founder of Wu-Tang Clan, to talk about licensing the iconic Wu-Tang logo. Halfway through the phone call RZA flipped the script on us. He asked us if it was possible to embed songs from their 20th anniversary album, “A Better Tomorrow,” onto a Boombot.

In stock form, a Boombot REX does not have built in flash memory or a file management system of any kind. Chris and I went to the drawing board. The time was tight and the task was tricky. We had to rethink our firmware and hardware to accommodate the new features. Chris spent two weeks in China with our engineers crafting prototypes. Meanwhile, Zumiez jumped on board the opportunity with a full roll out. The pressure was on to delivery for the Q4 holiday. I headed out to China right after Chris got back to ensure that production was moving. We managed to basically turn around a fresh product variation in 60 days. Many hours of sleep were lost to help make A Better Tomorrow happen.

This was our first time working directly with the RZA. I wanted to show him that we were a company that could execute. At the same time, he came along the ride to pitch the idea to Zumiez. RZA is a seasoned entrepreneur that knows the game and I get to learn a lot from his experience. He also has some stories he shares over dinner that just make me chuckle inside. There are some questions you can ask a hip-hop legend that just don’t pertain to the average person. RZA says that his regular morning sessions on the elliptical machine help to offset most of his vices. I started to picture him busting a sweat on an elliptical…

On Sunday we went to Swell sound studio to record some VOs. RZAs a natural on the mic. Just hearing RZA say “Boom-bot-ix” through the studio monitors sent a chill down my spine. He has an iconic voice and I definitely felt honored to have him dropping the truth on how he wanted to work with us on changing the music industry. This felt like it was going to be big.

Today, we are proud to announce the Boombot REX – 20th Anniversary Wu-Tang Edition. The eight tracks, collectively called “A Better Tomorrow” Special Play (SP), will be released on November 15th on a Boombot REX, which is prior to the general release date of the album. If you want to be one of the first people to hear the new Wu-Tang songs, the only way to do that is through a Boombot REX.

Today 1,000 units are available for pre-sale on Boombotix.com. On October 20th, Zumiez.com will release another batch of units online reservations, followed by an in store release on November 15th. In total only 3,000 units of this unit will be sold.

Wutang Speaker

A better tomorrow album overviewed

The guiding principle behind RZA’s production of this album is to inspire the world to “A Better Tomorrow” through Wu-Tang’s music.

“A Better Tomorrow” has a multifaceted meaning depending on the individual. To some it means a day where basic needs of food, clothing and shelter are fulfilled. For others it translates into a place where they will be able to find love and happiness with the people around them.

With this project, we hope that in our own small way, we’re able to help RZA achieve his goals of improving the world that we all share.

Boombotix Applications Test Engineering Reports

boombotix-rex-portable-action-sports-speaker2 This summer we brought in an engineering student from France (Francois Morenne) to partake in putting together formalized applications testing. I used to to similar types of testing for the LED lighting company I worked for. I showed him how to design an experiment and formulate a report as part of his internship program.

In my previous gig, it was often helpful for our sales team to demonstrate how thoroughly we tested our products. We have one customer using our product in the medical treatment field so the demands of our testing standards had to go beyond standard certifications.

Some things that customers like to see include accelerated aging, runtime, vibration, and impact testing. This is what really sets some products apart; We believe a true test demonstrates real life performance versus a make-believe marketing spec. Most brands are throwing out outrageous figures that are not substantiated in test. They sucker consumers with big promises on runtime and falsified claims. Since we are running these reports, we thought it’d be a good idea to publish them here.

Drop testing

On this test, we drop the product from a fixed height numerous times and do a qualitative analysis on how well the unit holds up. We found that the tuffSKIN protective wrap significantly improves the units resilience to repeated impact.

View the Drop Test Applications Report

future tests

We are currently doing some runtime tests, water resistance and accelerated aging tests. I’ll continue to post our findings on this article as the data becomes available. I hope that this is a great step into offering the most pure transparency with our fans and customers.