Fixed Gear Meets Urban Contemporary Art on April 30

San Francisco, CA (April 7, 2011) — On April 30, San Francisco’s Justin Herman Plaza will serve as the setting for a collision of fixed gear biking and urban contemporary art, creating a visually exciting and awe-inspiring event called Red Bull Ride + Style. The event will feature riders facing off in both track and freestyle competitions, with the obstacles designed and decorated by local San Francisco artists. Red Bull Ride + Style will bring together more than 50 riders from both coasts, with riders from fixed gear meccas San Francisco, Portland and New York competing, as well as riders from Japan.

The track portion of the event will include a custom art installation by California-based artists Mark Grieve and Ilana Spector. By day, the duo collects debris of discarded bike parts from the dumpsters of nonprofit bike groups, and by night, they then work to reconfigure these pieces, making them into works of art. For the event, they will be creating a one-of-a-kind starting line arch. “We like the idea of presenting the raw material in its natural and organic context,” said Spector. The track competition will begin with qualifying runs, and the riders with the best 16 times will advance. From there, the competition will be bracketed out so the top 16 will compete head-to-head until there is one winner left.

The obstacles for the freestyle portion of the event will be built by well known ramp builder Jeremy Witek, and the custom features will don artwork by urban contemporary artists Aaron De La Cruz, Erik Otto, N8 Van Dyke and Arlo Eisenberg. The four artists will work as a collective, and by merging together their unique styles they will bring the freestyle portion of the event to life through a clever juxtaposition of objects. They will play with the elements of space, dimension and movement, creating an inspiring course for both the riders and spectators. When asked what his first reaction was to the project, Otto said, “I was initially inspired by the thought of creating large-scale work that could interact with the elements of the event- three-dimensional surfaces, movement of riders and an outdoor setting.” The freestyle competition will group the competitors into five different heats, six riders in each. The riders will have a 15 minute jam session to showcase their style and tricks and the judges will pick the best riders from each heat to advance to the final round. The final round will include approximately 10 riders that will compete for the top spot.

“Very few events are able to attract both sides of the fixed gear community,” said participating Red Bull athlete, Austin Horse. “Red Bull Ride + Style aims to do so through the medium of arts and culture.”

Participating riders will be treated to on-site tech support from iMiNUSD and tunes provided by recent Red Bull Thre3Style San Francisco winner DJ Goldenchyld. The event which is open to the public will be free to attend and will begin at 12:00pm on Saturday, April 30, 2011 and will end at 4:00pm; for guests that choose to ride to Justin Herman Plaza, a bike valet will be provided by the San Francisco Bike Coalition. Beginning April 15 through May 1, Oakley will have a special Red Bull Ride + Style display in their store located at 842 Marketplace in San Francisco. “Oakley is proud to be involved in this event to help push the progression of what’s possible on two wheels,” said Oakley Sports Marketing Manager, Steve Blick. The in-store display will include artworks from the event’s participating artists, as well as a special custom fixed gear bike which will later be auctioned off to benefit The Pablove Foundation to fight childhood cancer. Additional event partners include Juxtapoz and D-Structure SF.

For more information, please visit www.redbullusa.com/rideNstyle, find us on Facebookhttp://win.gs/rideNstyle and on Twitter @redbullSFO / #rideNstyle

San Francisco’s Heating Up!

In the midst of this SF heatwave, we are looking ahead to an even hotter weekend. This Friday bay area bass heavies are going to be throwing a Release Party for the I Love Japan Vol.001 Compilation brought to you by SF based non profit org Hearts of Bass, the proceeds go directly to Japan earthquake victims. The Comp is out now on Beatport- I have been listening to it non stop since I got it- it’s some seriously high quality bass! This show on friday is going to feature some of my personal favorites: Megalodon, Carrier (once apart of NTRLD) and Sam Supa- if you’re in the bay, I definitely suggest coming out to this event!ilovejapanv001

Now things may get a little strange towards the end of this weekend with the How Weird Street Faire taking over Howard and Second Street this Sunday, May 1st (not to mention the clubs surrounding for Pre and After parties). But let’s be real, being weird can be pretty fun. With diverse arts and music we are in for an interesting Sunday afternoon! I’ll be out there contact juggling- bring the face paint and get ready for some fun!

TRAFIK RELEASES EXCLUSIVE VIDEO FROM “TO LIVE & RIDE IN LA”

Every week leading up to the release of To Live & Ride in L.A., TRAFIK will be releasing exclusive content from the DVD only at http://www.TRAFIKLA.com . Today’s video features fixed gear pioneer Keo Curry hitting up one of L.A.’s classic skate spots, Bronson Ditch.




To Live & Ride in L.A. will be available on iTunes & DVD – 6/21/2011 – The first day of summer.

To Live & Ride in L.A. has been widely received as the freshest movie on fixed-gear culture since Rowe’s Fast Friday. Shot entirely on the streets of L.A. To Live & Ride in L.A. has been called an “authentic look into the what, where, and now of aggressive urban biking” by URB Magazine. The film was chosen as official selections at both the 2010 Hawaii International Film Festival and the 2010 Los Angeles Bicycle Film Festival and has toured the world on a screening circuit that included stops in Melbourne, Shanghai, Taipei, Las Vegas, Honolulu, Perth and Adelaide, Australia.

Mad Cow Downhill!

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For those of you more inclined for risk taking- take note. Sunday, May 8th marks the day of the Alpine Meadows Mad Cow Downhill, a top to bottom, winner take all race. Details:

“Alpine Meadows has saved the best event of the season for spring: an annual cult favorite, the Mad Cow Downhill beckons all speed lovin’ skiers and snowboarders to wax up their downhill gear for this annual top-to-bottom race.  A mass start for one ski division and one snowboard division will be heard by all when the Alpine Meadows ski patrol detonates an avalanche charge to signify the start.  Racers can choose whichever descent route they deem fastest from the top of the Summit Six chair all the way to the base lodge.  The skier and snowboarder who reach the finish first snag a 2011/2012 Midweek Plus Sunday season pass which will hang from the finish line arch.  Start time is 2pm.  Entry for the Annual Mad Cow Downhill is free and will take place on the base lodge sun deck.  Helmets are required to race.”

Free season pass? Thats right. Get after it!