Interbike has historically been our second favorite tradeshow in the whole wide world. Second only to ISPO in Europe (because we rage all day and then go skiing in the Swiss Alps, so it’s really hard to compete with). We COULD just fill up the trailer and make the awful drive through the desert and cross our fingers that the raper van doesn’t break down, but instead we’re going to detour through LA for some top secret filming. We figured why not move the whole office to SoCal for the week. We’re ultraportable.
interbike distribution deals
We recently inked a deal with the largest bike part distributer in ‘Merica: QBP (Quality Bike Parts). For those that don’t know, the QBP catalog is known as the bible of bike gear. Our company has been to Interbike for 3 years now (Imagine that? We’re getting old!) which has allowed us to move onto the main floor for position right next to Chrome Bags. This deal really solidified our place within the bike market. The relationship with QBP is going to allow us to continue focusing our efforts as a rider centric company.
We have several new gadgets that we are going to be putting in your hands this year. Only two years ago, we were busting ass to get our Bike Bar Mount in our hands before the show. The part was poorly designed and it wouldn’t withstand the test of any serious rider. This year, you’ll be able to check out the newest Boombot REX alongside our newest bar mount. The new bar mount has a completely redesigned hinging mechanism for the ultimate in device security on intense rides.
We’ll have Jason Clary’s full winning race setup on display at our booth including his very own pro model. If you’re lucky, he might just touch it with the hand of an angel.
If all goes smoothly on our way to Interbike, we might have an extra day to get out to Bootleg Canyon for the Outdoor Demo. This is an event where you can demo all of the latest bike toys and put them to the test on a seriously gnarly downhill course. This is actually our favorite part of the trip. We had set up a booth here early on, but we quickly realized that the proper way to showcase Boombots on this venue was to ride the…hard. I’ll likely find myself on a Yeti or a Santa Cruz Nomad on this trip.